In 2015, Feelunique launched a dedicated cross-border Chinese website, resulting in Asia becoming the retailer’s second largest market, with the opportunity of high growth in the future.
Marc Ardisson has had a long-standing career prior to joining Feelunique, with extensive experience in digital, CRM and eCommerce including working for Bluebell as Digital and eCommerce Director, Chanel as Global Digital & CRM Director and McCann Erickson as International Nespresso Account Manager. Marc has also undertaken consultancy work for L’Oréal, Amore Pacific, Swatch, Lacoste and Under Armour, advising the brands on digital and eCommerce strategies across Asia. Marc has developed highly innovative online projects such as Grana.com, collectorsquare.com and retailinasia.com.
Based in Hong Kong, Marc will gradually take up his new role with Feelunique whilst concluding his existing consulting work. Marc’s main role will be to develop a strategy to maximise Feelunique’s footprint in the Asian market and he will report directly to Joel Palix, CEO of Feelunique.