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Lipotec - Lubrizol

Feed the skin with a colorful beauty routine

Nowadays more and more consumers of all ages are concerned about the environment and the human footprint they leave on the Earth. A healthy life in harmony with the planet has become an essential goal in our time. People have become more cautious and conscious of their consumption patterns - from the food they eat to what they wear and apply on the skin - and seek that the products they consume be safe and healthy and have a positive effect on their body and the lowest impact on the planet.

As environmental credentials of beauty products are increasingly important, skin care consumers are looking for products as natural as the food they eat. They are seeking benefits normally associated with nutrients such as vitamins, lipids or antioxidants. While eating well is part of an effective beauty-from-within-routine, it should be complemented by a healthy skin care. Superfoods are no longer just for eating, they’re actually amazingly effective ingredients in personal care that provide the benefits of nature’s very best to help us look and feel better.

Nature and tradition

Aligned with this growing trend, Lipotec proposes a new way to incorporate superfoods in the beauty routine by following the traditional five-colored diet in topical skin care formulations.

The ancient Chinese believed that to get a balanced yin and yang a well-rounded diet must be carried. By consuming vegetables and fruits from five color families (red, yellow/orange, green, blue/purple and white/brown), we can get a broad range of vitamins, antioxidants and phytochemicals that can enhance our health and give equilibrium to our body. These colors are associated with the body’s vital organs but also with the five main elements found in nature. Since then, a multicolored diet is considered vital not only to reach a balance within oneself but also to stay in harmony with nature.

Five colours

Under the name of Tutti Foodie. Back to basics., Lipotec offers a selection of botanical extracts with valuable skin care properties that can be used to create a comprehensive beauty routine around the five colors in order to fulfill all the skin needs. Each color offers valuable benefits for the skin:

  • Red. Powerful ingredients that boost collagen synthesis and maintain elasticity to counteract the signs of aging for a radiant and youthful appearance. Example of botanical extracts within this color include ACTIPHYTE™beet, that reinforces skin elasticity against sagginess, and ACTIPHYTE™ pomegranate which may protect collagen structure for a youthful glow.
  • Yellow & Orange. Energetic antioxidants that fight skin-damaging free radicals for a more vibrant and healthy complexion. In this color group we find ACTIPHYTE™ ginger, which reduces skin reactivity aggravated by free radicals, and ACTIPHYTE™ grapefruit that can provide a fresh looking skin despite reactive aggressors.
  • Green. Protective elements to help reduce the damage caused by the environmental factors such as UVB and pollution, as well as restore sun-damaged skin. The selected green extract examples are ACTIPHYTE™ avocado that supports enrichment for dry skin caused by environmental hazards, and ACTIPHYTE™ broccoli as a green shield contra sun damage.
  • Blue & Purple. Essential minerals and fatty acids that assist in nurturing the skin for a luminous and hydrated look. In this color group we find ACTIPHYTE™ eggplant which may seal the essential moisture, and ACTIPHYTE™ acai berry that nourishes the skin for a luminous appearance
  • White and Brown. Strong antioxidants that can prevent sebum peroxidation and soothe irritation of acne prone skin. This color is represented by ACTIPHYTE™ almond that regulates oil balance in a hydrated skin, and ACTIPHYTE™ quinoa that may purify imperfections for a flawless looking skin.

Personal care brands can formulate a healthy “skin care diet” by simply following a rainbow.

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© 2017 - Premium Beauty News - www.premiumbeautynews.com
about Lipotec - Lubrizol
Lipotec - Lubrizol

Lipotec specializes in the research, development and production of innovative active ingredients - from peptides, small and biotechnological molecules to botanical extracts - and delivery systems for application in cosmetics.

Acquired in 2012 by Lubrizol (Berkshire Hathaway company), Lipotec has become the umbrella brand for Active Ingredients within Lubrizol Skin Essentials, always with the strong commitment to becoming a partner to its customers and empowering them with products and services that will accelerate their creativity and enhance their innovation.

Leveraging our skin care science knowledge, we focus on ingredients and formulation concepts that deliver a beautiful skin experience to the consumers.

Website: www.lipotec.com

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