With the creation of its Euromakeup subsidiary this year, the Eurovetrocap group is looking to take a new step forward in the make-up category. The new company is dedicated to the production and sale of primary packaging for all kinds of colour cosmetic products. It will supply companies in the make-up sector, from the contract fillers to the small and big brands in Europe and around the world, starting with Italian firms, whose excellence is recognized worldwide.

Our aim is to replicate the business model of Eurovetrocap, which is based on a wide range, flexible MOQs, reduced time to market, efficient customer care, and competitive prices,” explains Giampaolo Herrmann, General Director of the group. “Our goal is to become a reliable partner with whom to develop successful projects.

The range includes a wide offer of make-up typologies: mascara packaging, foundation glass and plastic bottles and jars from 5 ml to 50 ml, airless pumps, lipstick cases, eyeliner packs and the Beautilock, an innovative air tight compact packaging featuring a special seal valve developed to offer a solution to drying issues of water and solvent based formulas. The Beautilock is a packaging made only by the assembling of three pieces, and its design is patent pending.

R&D and quality

Euromakeup intends to build on its privileged position within an industrial district packed with specialized suppliers mastering the most specific processes, allowing it to closely monitor the entire production process, from the development of the moulds to the decoration of the final packaging.

With our team of designers and technicians we are able to develop innovative projects starting from a research on the latest trends, or from the customer idea. We use cutting-edge software for 3D modelling and rendering, as well as CNC machines and 3D printers for prototyping,” Herrmann adds.

The new company benefits from the support Eurovetrocap in all phases of the manufacturing and delivery processes, from the selection of the raw materials to the executions of orders. “Each year, thousands of checks are performed in Eurovetrocap’s laboratory, including vacuum leakage tests, tightening and separation force test for the caps, as well as aging tests in request to ensure compatibility of the packaging with our customers’ products.

Italian warehouse

As flexibility and agility are key factors of success, and Euromakeup will also enjoys full access to the Eurovetrocap Group’s warehouse facilities, which offers more than 22,000 pallet spaces between the Milan and Florence sites, managed by a latest generation software able to process thousands of orders per year minimizing the lead Times. “Logistic technology is one of our strengths globally recognised,” concludes the General Director of Eurovetrocap.