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Emmanuelle Bassmann

Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross.

Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC dermatology practice. With an innovative approach to skincare and home peeling treatments Dr Dennis Gross is one of the best sellers at Sephora, Space NK and Nordstrom and have been expanding their global footprint, recently launching in the UK at Selfridges. Their current top 3 best sellers are C+Collagen Vitamin C Serum, Alpha Beta Daily Peel, Ferulic + Retinol Overnight Serum.

What are the reasons for this success?

Reason 1: Dennis Gross is an alternative to Doctor’s office. The skincare line is all about giving you professional results at home.

Giving everyone the opportunity to achieve professional results from the comfort of their home is at the core of the brand and is something that the brand will continue to focus on in the future.

Reason 2: Dry skincare / No Cream at-home treatment is the future of anti-ageing. Think innovative skin care that doesn’t come in a jar or bottle.

Dr Dennis Gross is currently focusing on light therapy as the new “topical” and gold standard in dermatology. Bringing his professional light therapy in office treatments to the home, in a next- generation anti-ageing dedicated eye device, the SpectraLite Eye Care Pro is the first to market device dedicated to aging in the eye area. The power of light penetrates deeper than topical creams and serums and is a more effective anti-aging solution. This ‘dry skincare’ is proven to build collagen and reduce fine lines and wrinkles and smooth and firm the eye area for long-term benefits. “At the end of the day, LED works like an ingredient - like an anti-aging cosmeceutical ingredient”, says Dr. Dennis Gross.

Carrie Gross explains, “We are very excited to once again bring Dr Gross’s in office treatments to the at-home market with SpectraLite Eye Care Pro, already seeing great success with our clientele and retail partners.

The Future for Dr Dennis Gross:

1) Technology/Devices: More launches using professional red light therapy
2) Global expansion: Mission to build up overseas in the Asian market
3) In-office Peels: The famed alpha-beta peel available through office visits, is making its way to Europe (London) — the brand is in talks with several potential medispa locations to launch its peel menu

Emmanuelle Bassman

© 2017 - Premium Beauty News - www.premiumbeautynews.com
about Emmanuelle Bassmann
Emmanuelle Bassmann

Emmanuelle Bassmann is one of the leading beauty trend experts for Europe, North America and South America. She is based in London. She has devoted her career to interview beauty experts all over the world. She is an expert in digging into new market possibilities for worldwide clients like L’Oréal, Henkel, Chanel, Coty, LVMH, Merck, Bioderma and Unilever.

In-Trend Ltd.:

In-Trend only specializes in beauty related markets: skincare, makeup, body care, haircare, aesthetic medicine and oral care.

1- In-Trend has been around for more than a decade 2- In-Trend has spotted multitudes of beauty trends with proven commercial value, giving the world’s best companies invaluable power in their trend decision making.

www.in-trend-ltd.com

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