Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Dove unveils beauty mark for un-retouched images

Dove is championing the growing no-photoshop beauty movement. The skincare giant is launching a ‘No Digital Distortion Mark’ that will signal the absence of any alterations to its images from this July. The aim of the mark, according to the brand, is “to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn’t.

Dove unveils its ’Real Beauty Pledge’ with Mario Testino - Photo: © PR Newswire / Dove

Dove unveils its ’Real Beauty Pledge’ with Mario Testino - Photo: © PR Newswire / Dove

Last year, we pledged to use images with zero digital distortion,“said Dove Global Vice President, Sophie Galvani, in a statement.”This year, we want to go one step further and give women a tool to help them understand what is real and what isn’t."

The new symbol will appear on all of Dove’s branded content globally, starting with its deodorant campaigns from next month. By January next year, it will also be rolled out across the company’s static imagery across print, digital and social medias.

Dove, which is known for its down-to-earth approach to beauty standards, first unveiled a ’Real Beauty Pledge’ that vowed to always feature ’real women’ of all ages, ethnicities and sizes in its campaigns, last year. It is not the only major brand communicating its no-photoshop stance to shoppers; earlier this year, US drugstore giant CVS announced the introduction of a ‘CVS Beauty Mark’, a watermark symbol that appears on unaltered images to signify its authenticity to customers. The mark made its debut in April, as part of the retailer’s first photoshop-free campaign, dubbed “Beauty in Real Life.

AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
The award for the best packaging solution was given to Qualipac - part of the Pochet Group

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category The (...)

read more
job opportunities
Experts’ views
Replexium™ - Rapid improvement in visible signs of skin aging

Torsten Clarius
Replexium™ - Rapid improvement in visible signs of skin aging

With life expectancy increasing, the global market for skincare products that contribute to a youthful, vibrant appearance is growing dynamically. It comes as no surprise that fast-acting anti-aging actives are in great demand, yet breakthroughs have remained few and far between. Now BASF has achieved a new milestone with Replexium™, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close