The 16th edition of Cosmoprof North America, which took place at the Mandalay Bay Convention Center, in Las Vegas, on July 29th-31st, has exceeded the projections made by its organisers and brought together 40,000 attendees, (up 9% from 2017) and 1,415 exhibitors (up 10% from 2017), representing 56 countries (up from 45 in 2017). The show floor space covered 311,150 sqf (29,520 sqm) of space with an increase of 8% compared to the previous year.
This year’s edition put a particular emphasis on packaging through the Discover Pack program, where innovative suppliers covering various facets of the supply chain were featured; these companies enjoyed a distinctive design and dedicated marketing along with guaranteed meetings from leading companies such as Estee Lauder Companies, L’Oréal, American Eagle and many more. To provide inspiration and recognize creativity in packaging and contract manufacturing, Cosmoprof North America hosted Beauty Innovation and Design Awards (BIDA) with a total of 10 prizes given out to various companies including HCT Packaging and Express Tubes. Several sold out educational sessions were also dedicated to packaging trends and analysis.
As a consequence of the success met by exhibitors from the supply-side at the show, the organisers will launch Cosmopack North America in 2019 to expand the quality and scope of the packaging, contract manufacturers, private label companies, machinery and equipment providers and raw materials suppliers featured.
