Benefiting from the high growing rate of the Asia-Pacific beauty and personal care market, Cosmoprof Asia has grown from a humble regional fair into what is today one of the ultimate annual destinations in Asia for professionals in the beauty industry. Since its inception in 1996, the event has expanded in importance and in size, having grown four times bigger. With 2,362 exhibitors from 42 countries and regions over 81,500 square metres of exhibition space (+7% compared to 2013), last year’s edition reaffirmed its dynamism. In 2014, the tradeshow welcomed about 60,000 visitors, 64% of them originating from outside Hong Kong.

Spot on Beauty, the launchpad for new products, is returning at Cosmoprof Asia 2015

The show has constantly adapted to changes in the industry and market and today reflects the entirety of the industry, offering visitors unrivalled access to the latest offerings in perfumery and cosmetics, natural and organics, packaging and raw materials, aesthetics and spa, nail, hair and accessories, all represented by major international and Asian companies,” explain the organizers.

Special areas and new initiatives for 2015

To commemorate its 20th anniversary, Cosmoprof Asia 2015 has numerous special events and activities in store.

At the front stage comes Spot on Beauty, a launchpad for new products that was initiated in 2014. An area of 3,700 square meters showcases the latest launches in cosmetics, skincare, nail and hair. In addition, new pavilion called “Discover Trends” will house exhibitors representing three emerging segments of the beauty industry – cosmetics for men, natural and organic products, as well as baby products.

To enhance interactive learning during the show, a dedicated Trends Forum has been added to the Spot On Beauty area. Global research companies such as Euromonitor, Groupe Carlin International, Information et Inspiration and Kline will reveal their views on current and future beauty trends.

After the success of last year, the charity initiative Boutique will be back: visitors can hand-pick a selection of travel-sized product samples sponsored by 20 exhibitors, to be presented in a customised gift box, for a small donation. All proceeds will go to a selected charity.

International Buyer Programme

On the occasion of this 20th anniversary, the 9th edition of the International Buyer Programme, a trade programme designed to give exhibitors and high-profile visitors the opportunity to meet and engage in pre-scheduled one-on-one meetings, will focus on Asian countries (China, India, Indonesia, Japan, Korea) and Turkey.

Focus on French cosmetic companies

Through its 20 year history, Cosmoprof Asia has bridged French companies and international buyers. Participation has included the likes of Laboratoires Ingrid Millet and Evoluderm, and the event has helped launch French products throughout Asia such as Kadalys’ anti-ageing banana-based cosmetic,” claim the organisers.

French brands will be honoured at Cosmoprof Asia 2015

On the occasion of the 20th Anniversary, 108 French exhibitors (39 are first time exhibitors) will participate in the show, and Business France and Cosmoprof Asia are creating the “French Cosmetic Awards” to honour French brands that demonstrate an innovative and creative approach to the Chinese market.

A panel of judges will assess participating French cosmetics products on originality, innovation and excellence in communication strategy. The panelists will comprise representative from three French companies with established presence in Hong Kong - Caudalie, L’Oréal and Ann Jema, as well as retailers Mekim Ltd and Asia Spa & Wellness Ltd, and independent industry experts and Hong Kong celebrity beauty blogger, Ms. Queenie Chan.

Cosmoprof Asia 2015 will be held from 11 to 13 November at the Hong Kong Convention and Exhibition Centre.