Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Environment

Biodiversity: Only few companies really succeed in convincing consumers

Growing biodiversity awareness is set to become a key factor in company strategies, shows the 2015 edition of the UEBT Biodiversity Barometer ran in 9 countries. 87% of consumers interviewed want to personally contribute to biodiversity, although they are not fully clear how to do so yet. Moreover, only few companies have gained consumer recognition around respect for biodiversity, however a handful of cosmetics companies stand out from the mass.

In 2015, an average of 69% respondents in nine countries say they have heard of biodiversity, according to IPSOS research conducted for the Union for Ethical BioTrade (UEBT) among 9,000 persons in Brazil, Ecuador, Germany, France, India, Mexico, Netherlands, UK and USA. Growth in awareness on biodiversity is rising in general, with Millennials showing a particularly high degree of awareness.

High expectations

Over 80% of consumers expect companies to respect biodiversity, would like to receive information on such efforts and would be more interested in buying a product if they knew it respected biodiversity. Deeper analysis shows that younger generations are particularly aware of biodiversity, as well as interested in contributing to its conservation. UEBT surveys show that same holds true for consumers in emerging markets such as Brazil, Colombia, Mexico and China.

However, only 42% of consumers trust that companies are respecting biodiversity!

As consumers grow more aware, opportunities exist for brands that respect biodiversity to position themselves around this issue. They can respond to demand for information, while offering them a way to contribute to biodiversity conservation when purchasing products,” said Rik Kutsch Lojenga, UEBT Executive Director.

Limited attention from companies

For the 3rd year in a row the UEBT Biodiversity Barometer therefore asked respondents to list those brands that they think respect biodiversity most. An average of 60% was able to provide brand names, but often on grounds of general environmental reputation, rather than for respect for biodiversity. Consumers particularly associate beauty companies with respect for biodiversity, although this year more consumers mentioned food and household brands.

These finding are in line with the UEBT’s review of corporate reporting on biodiversity, which found limited attention is paid to the issue. Only 36% of the top 100 beauty companies and 60% of food companies mention biodiversity in their annual sustainability reports.

In only four countries consumers strongly identified companies with biodiversity: Brazil (Natura Cosmetics), France (Yves Rocher), India (Dabur), and UK (Body Shop). Yet, few companies have gained international recognition around respect for biodiversity. In Latin America Natura Cosmetics leads the way, as consumers rank it among the top three of companies that respect biodiversity in Brazil, Colombia and Mexico.

To respond to consumer expectations, companies need to step up and improve their biodiversity reporting. In addition, more direct consumer communication on biodiversity is required to increase the trust of consumers,” concludes Rik Kutsch Lojenga UEBT Executive Director.

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
The new wellness hubs in London

Emmanuelle Bassmann
The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition, find emotional balance and of course keeping ourselves beautiful. Consumers continue to search for better life experiences a more holistic approach to beauty. As beauty and wellness continue to evolve (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close