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Beiersdorf to build new headquarters and research centre in Germany

Beiersdorf plans to build new headquarters and research centre in the company’s home district of Hamburg-Eimsbüttel, Germany. The company forecasts to invest EUR 230 million in the construction of the new buildings on Troplowitzstrasse, which will have a total area of about 100,000 square meters with nearly 3,000 state-of-the art working places. The work will begin this year and is scheduled to be completed in 2021.

Beiersdorf New Headquarters. Photo: Courtesy of Beiersdorf AG

Beiersdorf New Headquarters. Photo: Courtesy of Beiersdorf AG

For decades now, Beiersdorf has used three neighbouring sites with a total area of about 170,000 square meters in the Hamburg district of Eimsbüttel. The new headquarters will be constructed on the existing site on Troplowitzstrasse between Stresemannallee and Wiesingerweg. It will replace the headquarters situated between Unnastrasse and Quickbornstrasse. As part of the construction project, an additional office building, a research facility, and a two-level underground parking garage will be built. By adding the research building (completion date: early 2020), Beiersdorf will expand its research and development capacities in Hamburg by 11,000 square meters to reach a total size of 45,000 square meters.

First Mayor of Hamburg Olaf Scholz and Beiersdorf CEO Stefan F. Heidenreich. Photo: Courtesy of Beiersdorf AG

First Mayor of Hamburg Olaf Scholz and Beiersdorf CEO Stefan F. Heidenreich. Photo: Courtesy of Beiersdorf AG

With the construction of our new headquarters in Hamburg, Beiersdorf is sending a clear signal about its future growth. We have been very successful in recent years. We have significantly expanded our international business, developed outstanding innovations and put Beiersdorf on a stable and profitable growth path. This is the result of all our employees’ hard work,” said Stefan F. Heidenreich, the CEO of Beiersdorf AG. “Building a new headquarters shows the confidence we have in our business strengths. With this major investment, we are also expressing our commitment to Hamburg and Germany as business locations,” he added.

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