In a first for the show, Beautyworld Middle East 2025 used every hall of the Dubai World Trade Centre. Held from 27 to 29 October 2025, this year’s event drew more than 2,500 exhibitors, up 25% on last year’s figures.
Visitor numbers also soared, with the show welcoming a record-breaking 85,297 total visitors from 178 countries, up nearly 20% on the recorded attendance for 2024. The number of international visitors increased by almost 31% compared to last year. According to the organizers, global attendance surged across all show sectors, with strong representation from Asia, Europe, and the Americas joining an already robust GCC contingent.
“This year’s edition wasn’t just about size — it was about international reach,” said Ravi Ramchandni, Event Director. “We’ve truly crossed borders. Beautyworld Middle East 2025 welcomed visitors from all corners of the world, including key markets such as the UK, USA, France, India, Italy, and Spain, alongside emerging visitor groups from Venezuela, Ecuador, Mexico, Argentina, Moldova, and Costa Rica. The show recorded significant year-on-year growth in international attendance — with visitors from the USA up by 60%, the UK by 31%, France by 70%, India by 53%, Italy by 12%, and Spain by 46% compared to 2024.”
These record figures underscore the growing appeal of the beauty and wellness market in the region, which attracts buyers, distributors, and trendsetters from across the globe, positioning Dubai as a global hub for beauty innovation and trade, particularly for the perfume and hair care segments.
The next edition of Beautyworld Middle East will take place from 6 to 8 October 2026 at the Dubai World Trade Centre.
