Premium Beauty News - Which “Schwan Cosmetics” product highlights can the visitors expect at this year’s MakeUp in Paris?
Barbara Bauer-Kropf - This year, we will take the visitors on a journey to unknown lands that promise a passionate alternative to ambient conformity. Our Night Garden Limited Edition offers strong and dark colors for an intensive, sensual and mysterious makeup. We especially wanted to spotlight the eyebrows, presenting three different types of long lasting and easy-to-apply products for an intense but still natural look: A browstyler; a liquid browliner and a loose brow powder. But of course, we will also introduce new exciting textures for eyes, lips and the face – a full portfolio.
Premium Beauty News - Your company has been very successful during the last years. What are your expectations for next year’s business?
Barbara Bauer-Kropf - The beauty market enjoyed a buoyant year in 2015 and especially the color cosmetics sector, which grew in almost all markets. Notably, online beauty trends contribute to the big success of Make-up. Based on what we know today; we expect the positive trend to continue through the next years.
Premium Beauty News - What are the main challenges you will have to face in the future to maintain your leadership position?
Barbara Bauer-Kropf - It is very simple (laughs). We will continue to strive for operational excellence and for innovation in all areas, both on a product and service level. Our worldwide network of sales and manufacturing enables us to pick up trends at an early stage. For instance, we are the first supplier offering a complete Halal-certified product range, in order to meet the expectations of our growing customer base in the Middle East and Indonesia.
On the product side, contours, brows and lips are doing extraordinarily well at the moment and we have a lot of innovation coming up in these categories.
Premium Beauty News - What are the plans for growth and development for your company over the next 5 years?
Barbara Bauer-Kropf - We will continue to focus on operational excellence to guarantee client satisfaction and thus contribute to our customer growth. Furthermore, based on our production expertise and worldwide footprint, we will increase our capacities in order to comply with the growing demand of our customers. We are investing substantially in production capacities worldwide: Germany, Czech Republic, US, China and Latin America. We are convinced that the success factor for the future is the global integration of our functions and locations.
Last but not least, our 150 R&D employees and product managers constantly enrich our product portfolio with new and exciting creations.
