Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Artificial intelligence can speed up new product development, says Givaudan

Givaudan Active Beauty introduces EVE, a New Product Development assistant based on Artificial Intelligence and designed to facilitate the formulation of new cosmetic products.

Created by Givaudan Active Beauty, EVE is a new application dedicated to New Product Development (NPD) and inspired by the evolution of Artificial Intelligence. The application was conceived to rapidly identify the best match between a product brief and Givaudan Active Beauty’s range of active cosmetic ingredients.

Thanks to an intuitive interface, EVE allows users to navigate through several criteria including:

  • the targeted consumer profile,
  • the expected region of launch,
  • the regulatory compliancy needs,
  • the positioning of the product,
  • the claims,
  • the alignment with market trends,
  • the type of formula,
  • the retail price range.

EVE computes these diverse factors in a decision matrix and suggests the best ingredients matching the customers’ wish list. Once validated by the user, EVE creates a full summary of the new creation, thus offering a holistic report on her suggestions which is sent by email.

Digital is at the heart of our innovation strategy. In a fast-moving environment, we bring the latest technologies to our customers to help them save time and speed up the product development process. EVE can already compute over two million options to make the lives of our customers easier and to let them focus on their business,” says Justine Catala, Digital Marketing Project Manager at Givaudan Active Beauty.

Headquartered in Switzerland with local presence in over 100 locations, the Givaudan group has more than 11,100 employees worldwide. The Active Beauty division offers an extensive portfolio of innovative active cosmetic ingredients, including anti-ageing, self-tanning, soothing, hydrating, and cooling actives.

V.G.

Portfolio

  • A full summary of the new creation is then sent by email to the (...)
  • EVE can already compute over two million options.
© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
The 31st edition of Luxe Pack Monaco welcomed 9,280 visitors (vs 9,200 in 2017) of which 53% of international professionals.

Luxe Pack Monaco 2018: Number of visitors remains stable

The 31st edition of Luxe Pack Monaco was held from the 1st the 3rd of October 2018 at the Grimaldi Forum. A very positive outcome, according to the organizers who counted 9,280 visitors (vs 9,200 in 2017) of which 53% of international professionals. All sectors targeted by the trade show were represented: perfumery and cosmetics (...)

read more
job opportunities
Experts’ views
Microbiome: Our new reality, complexity (Part 2)

Marie-Alice Dibon
Microbiome: Our new reality, complexity (Part 2)

For those who, 20 years ago, thought they were living the advent of a world in which nothing would ever be simple again, congrats. You had got it all. And yet, you had probably somewhat underestimated the extent of the phenomenon. Complexification and acceleration make a rather explosive mixture. The emergence of the science of the (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close