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Innovation & new products

Alternative fragrance formats make a comeback

After years of unrivalled domination by spray pumps, fragrance application modes are diversifying. Cult beauty brand Glossier has been back in the headlines recently, following the launch of its new solid fragrance. The label isn’t the only one offering an alternative to the traditional spritz format when it comes to perfume.

Earlier this month, Glossier surprised fans with a solid version of its fragrance “You,” offering up the signature scent’s notes of ambrette, ambrox, musk, iris root and pink pepper in a creamy, transportable form. But although the concept of a fragrance that resembles a lip balm is charmingly retro, the product’s millennial pink packaging offers up a thoroughly modern twist.

Glossier You Perfume Solid - Photo: © Courtesy of Glossier

Glossier You Perfume Solid - Photo: © Courtesy of Glossier

Last spring saw US fashion designer Derek Lam reimagine his “10 Crosby” perfume line as a series of twist-up wax fragrance sticks that claim to offer up to six hours of wear.

Another example is Le Labo’s famous “Santal 33” fragrance comes as an eau de parfum, a solid perfume and a practical “liquid balm” - which features an alcohol-free formula and can be easily rolled onto any part of the body.

Santal 33 liquid balm by Le Labo - Photo: © Courtesy of Le Labo

Santal 33 liquid balm by Le Labo - Photo: © Courtesy of Le Labo

For the ultimate stress-free fragrance application, check out Pinrose’s perfume ‘petals’, or towelettes. Each wipe contains exactly one dose of scent, taking away the anxiety of potentially overdoing things.

If spray perfumes and solid scents aren’t your thing, consider a perfumed dry body oil. Maison Margiela’s ‘Replica Beach Walk’ fragrance is available in this format, which allows the product to absorb quickly into both the skin and hair for a natural, grease-free scent.

Last but not least, Chanel recently launched the world’s first cushion fragrance, a technology usually used for liquid makeup products, such as liquid foundations. The Chance Eau Tendre Delicate Fragrance Touch-Up is a limited-edition item that can fit in any handbag.

Premium Beauty News with AFP/Relaxnews

Portfolio

  • Glossier You Perfume Solid - Photo: © Courtesy of Glossier
  • Derek Lam 10 Crosby 2am Kiss Parfum Stick - Photo: © Courtesy of Derek (...)
  • Derek Lam 10 Crosby 2am Kiss Parfum Stick - Photo: © Courtesy of Derek (...)
  • Santal 33 liquid balm by Le Labo - Photo: © Courtesy of Le Labo
  • Best Travel Perfume Ever by Pinrose - Photo: © Courtesy of Pinrose
  • Replica Beach Walk Perfumed Dry Body Oil by Maison Margiela - Photo: © (...)
  • Chanel's Chance Eau Tendre Delicate Fragrance Touch-Up - Photo : © Courtesy (...)
© 2018 - Premium Beauty News - www.premiumbeautynews.com
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