Bourjois, the France-based make-up maker, selected Albéa’s injected plastic Dolce Vita mascara brush and pack solution to help differentiate its latest product, Beauty’Full Volume Dark Khôl.
“The key to this latest project between Albéa and Bourjois was the supplier’s ability to deliver an exceptional set of brush characteristics that perfectly match the requirements of this particular product. Dolce Vita, the newest member of Albéa’s hollow family, is designed to act like a formula reservoir. It delivers up to ten times the lash volume, from roots to tips, thanks to its doubly-curved, hourglass, brush shape, and provides exceptional curling power, with staggered rows of bristles that tease lashes and push them up,” the French supplier explains in a release.
Indeed, according to Albéa, the numerous rows of bristles offer a uniform, clump-free result. Top bristles define and comb the lashes, especially at the eye corners, for a high-definition, extra-intensity, look. The pack’s bottle is a reference from Albéa’s stock offerings.
Designed by Albéa I&D in Gennevilliers, near Paris, and crafted of Hytrel, the Dolce Vita mascara brush was manufactured in Albéa’s Verderio, Italy facility.
