"The entire market is accelerating while losing visibility. In such a context, agility is the key word, together with the ability to react quickly, even more quickly than it was previously required," said Cecile Tuil, Vice President Communication.

In the fast-moving cosmetic market, digital is changing the rules of the game and Albéa is supporting its customers in this transformation by implementing digital collaboration between its teams and experts networks; automating its manufacturing sites and processes; deploying easier, safer and more ergonomic information systems; reinforcing its web and social media presence; and by developing connectivity of its packaging.

Three new digital platforms

At Luxe Pack Monaco 2016, Albéa introduced its three exclusive new digital platforms:

 The Albéa Virtual Makeup allows showcasing the pack and its makeup effect live on the face. This digital experience is the result of a partnership with Perfect Corp, the founder of YouCam Makeup, the #1 digital beauty app in the world. Using augmented reality technology, its functionalities allow a smart device to detect real forms of the human face.

 The Albéa Connect app provides the group’s sales teams with an instant visual recognition system, allowing their smartphone to recognize Albéa packaging and all useful information in a few seconds. “While holding the pack in your hands, you can explore all the product’s features and value proposition in an instant wherever you are - at the office, in a meeting or at a trade show. It’s a new dynamic and efficient way to access information at all times,” explains the group.

 Albéa Mix & Match, a digital platform that allows to virtually create custom-made packaging solutions from Albéa’s standard offer. As a first step, the launch of this new platform only concerns the group’s Tube Europe activity. It is therefore possible to imagine and recreate a custom-made tube combining three of Albéa expertise in real-time: the tube structures (round, oval, plastic, laminate or Purefoil), an applicator (airless pumps, cannulas, caps) and decoration capabilities by playing with different colours, shades and effects thanks to a rich palette of options. Albéa Mix&Match will evolve in the coming months, with the integration of the North America Tubes offer and Dispensing Systems. The platform is accessible online, here.