While digital is changing the rules of the game in the cosmetic market, Albéa is taking part to this transformation by implementing digital collaboration between its teams and experts networks, increasing the digitalization in its manufacturing sites and processes and developing the connectivity of its packaging. The group also strengthens its digital relationship with its customers, especially on social networks (Twitter, LinkedIn, YouTube and WeChat in China) and through the development of regional websites to be closer from its customers (the Indonesian site is already online).
“Global and local brands want to go ever faster on the market with instant value information,” says the supplier of packaging solutions in a release.
A packaging application
In this context, Albéa has developed the Albéa Connect app, which was presented in preview during the latest edition of MakeUp in Paris.
This first experience of a B2B app in the packaging sector is part of the Albéa’s strategy to strengthen its digital relationship with personal care brands. In a first step, the application has been offered to Albéa’s sales teams.
“With this new app, Albéa provides its sales teams with an innovative system of instant visual recognition allowing their smartphone to recognize Albéa packaging and all useful information in few seconds. While holding the pack in your hands, you can explore all the product’s featured and value proposition in an instant wherever you are - at the office, in a meeting or at a tradeshow. A new dynamic and efficient way to access information at all times.”
Once the pack is identified, this user-friendly app gives you full access to all information about Albéa group and its latest innovations: product technical specifications, decoration capabilities, marketing stories, make-up effects… as well as videos of manufacturing sites, processes and product tutorials. Finally the user can send a direct request via the App for follow-up. With updates per year, the group is already thinking about other functionalities and user-experiences for this App that will bring even closer its sales force and all its customers worldwide.
In September at Luxepack Monaco 2016, Albéa will release officially the first version of The Albéa Connect app, featuring all Albéa’s latest innovations.
A digital stand at Luxe Pack
Furthermore, to mark its immersion in the digital age, Albéa will present at Luxe Pack a fully digital booth as well as a series of innovations addressing major trends: customization and accelerated time to market.
