Gerald Martines, previously Business Development Director atRPC Bramlage-Wiko, has just joined Rexam as Director, New Product Development & Innovation, Make-up, a new position that Rexam just created.

Gerald Martines will lead innovation activities of Rexam’s make-up business, which includes fragrance and cosmetic closures, worldwide.

Although being already recognised as a leading innovator in fields such as lipstick mechanisms, sophisticated surface finishes and decors, and more, Rexam has decided to treat innovation as a strategic topic at a high level in the organization. “Rexam’s belief is that, especially in the current adverse economical context, it is critical to raise the bar on innovation in order to provide Rexam’s Customers with novel solutions to address the challenges of the time, get ready for the future and differentiate themselves from their competition,” the company said.

Gerald Martines, Rexam’s Director, New Product Development & Innovation, Make-up