Oriflame has selected Rexam for the closure and fragrance pump used in its new Dancing Lady Eau de Toilette. The package for the new fragrances includes cap (pearly Surlyn), collar and SP7 pump.

This new development “underscores the growing importance of packaging that imparts high perceived value in markets around the world,” Rexam says in a release.

Oriflame is one of the world’s fastest growing direct sales beauty products companies. Oriflame is also an industry innovator that launches 900 products annually, sells in 61 countries and derives most of its annual sales from Eastern Europe.

With a low profile and a crystal clear, transparent body, Rexam SP7 is gasket and metal-free, thanks to its exterior spring (outside the chamber) and glass ball, for perfect neutrality. It fits into standard 13, 15 and 17mm FEA necks.