The new foundation was officially done on 1st March 2010. For the manager of Rusi Cosmetic Packaging, Klaus Sindel, this recovery is consistent with a business combination of two complementary activities. Indeed, Schmidt & Niedermeier’s activity is centred at about 80% on the production of upscale lipstick tubes with a very low activity in other segments like mascara, lip gloss and eyeliner. And, precisely, the core business of Rusi Cosmetic Packaging is largely focused on these other products including 70% for mascara. "Which means that together," says Omar Rizk, the new Sales Director, "we’re probably among those in Europe who can offer the widest range of possibilities for metal / plastic processing in these segments."
A five-year plan
First step for the buyers of Schmidt & Niedermeier, to change the name and to continue the company’s business (which had never stopped) by directing, according to them, its activity towards what it does best, namely the production of upscale metal-based or lacquered lipstick tubes.
"For the name, we already have the answer", says Omar Rizk. "We will now call ourselves, Sun Creative Cosmetics. As for the plant itself and its production tool, we are currently reviewing thoroughly the subject, getting rid of the obsolete equipment to keep only the top machines, be it, press transfers, injection machines or the equipment in the workshop dedicated to surface treatments or decoration”.
Of the 90 people which were employed for a turnover of € 2,4 million achieved last year, only 30 people remain today with the aim of reaching € 3 million in 2010. "We are sure", says Omar Rizk "that Sun Creative Cosmetics is resuming its activities just at the right time in a European market who wants to be able to rely on a real industrial know-how, close to clients, in upscale transformation of metal for the manufacture of lip sticks tubes".
The new managers at Sun Creative Cosmetics have built a five-year plan to reach the goals they have set. "The first of these goals", we are told at Nuremberg, "is to be profitable at the end of 2011".