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MakeUp in action fait salle comble à Los Angeles

Selon les organisateurs, la première édition de MakeUp in Action Los Angeles, l’événement B2B dédié à la filière cosmétique a rassemblé plus de 700 personnes sur deux jours, les 3 et 4 février 2016 dans les Quixote Studios à Los Angeles, Californie.

« Beaucoup de petites et moyennes marques de la côte Ouest se sont déplacées, ce qui était l’objectif, mais aussi des donneurs d’ordre de la côte Est. Quant aux conférences et aux ateliers, ils ont fait le plein,  » se réjouit Beauteam, la société organisatrice des événements "MakeUp in", dans un communiqué. Parmi les participants : Mac, Benefit, Urban Decay, Bare Escentuals, Sephora, Chanel Parfums et Beauté, Stila, L’Oréal, Cinema Secret, Lorac, Kardashian Beauty, Billion Dollar Brown, Yes To, Physicians Formula etc.

Au total, 600 personnes ont participé aux sept conférences et aux deux tables rondes. Quant aux huit ateliers, ils auront attiré un 300 personnes dont 180 pour ceux consacrés aux formules et 120 pour ceux consacrés au packaging.

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© 2016 - Premium Beauty News - www.premiumbeautynews.com
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