Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Kim Kardashian’s fragrance to launch this November

Kim Kardashian West has unveiled the campaign imagery for her upcoming debut fragrance. The reality TV star and entrepreneur took to Instagram to share the image with her 104 million followers, as well as uploading it to her official @kkwfragrance account. The black and white shot, which was taken by fashion duo Mert & Marcus, sees the star staring into the camera while pulling her camisole down with one hand. The fragrance will make its debut on November 15, and beauty fans can register their interest at https://kkwfragrance.com

Kim Kardashian Instagram 2017 ©Instagram / @kimkardashian

Kim Kardashian Instagram 2017 ©Instagram / @kimkardashian

The star has been hinting at a fragrance project for months now, sparking rumors over the summer and adding fuel to the fire in September, when she posted a cryptic photo of a bunch of flowers to her newly-created KKW Fragrance Instagram account.

This is not the first time Kim has put her name to a perfume — she first entered the fragrance game back in 2008. However, this is her first solo debut into the scent industry, and it follows the successful launch of her own cosmetics brand ‘KKW Beauty’ earlier this summer. Her ‘Contour and Highlight Kits’, which come in powder or creme form and launched in four different shades, have since sold out more than once, and the KKW Beauty account boasts over 900,000 followers on Instagram. The KKW Fragrance account currently only has around 4,600 followers — but if Kim’s previous track record is anything to go by, we shouldn’t expect the anonymity to last for long.

AFP/Relaxnews

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close