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Packaging & design

Seen at Luxe Pack Monaco

With 400 exhibitors, the 2013 edition of the Luxe Pack tradeshow, which was held in Monaco from 23 to 25 October 2013, was the occasion of many launches. Here is a first glance from Premium Beauty News.

It would not be possible to offer a comprehensive overview of all the new products showcased at the last edition of Luxe Pack. Here are some of the trends and innovations that Premium Beauty News spotted, among many others:

- In a context marked by consumers’ mistrust regarding preservatives and the search for maximum convenience, airless experts have redoubled efforts to protect fragile formulas and create new gestures. Promens’ new Slidisisme jar and Aptar’s new stylus pen Serumony are perfect epitomes of this trend.

- Regarding fragrance packages, Premium Beauty News already noted the trend towards pumps’ ultra segmentation, with the launches by Albea (Panache Pulse), Aptar (Precious) and MWV (collection of six pumps "Emotions of Spray ").

- The trend towards and increased sensoriality of materials and the multiplication textural effects continues. In 2012, with "Texture" of Pochet Courval had successfully combined visual and tactile dimensions on the glass surface, and this year with "Texture 2" the glassmaker further expands the creative possibilities of this technique.

- SGD for its “Les Cosmiques” range has combined make-up pigments with different decorative inks to create new finishes with startling depth, thus revealing metallic effects or optical illusions.

- Bormioli Luigi has looked for new visual effects too and launched Inside, its solution for internal coating adapted to fragrance bottles and allowing virtual 3D effects.

- Solev showcased its new “Metallic-MIllesime” technique, a metallization process that gives the glass a vintage appearance.

- As far as samples are concerned, Bioplan launched “The Chameleon”, a high-precision solution for sampling campaigns that allows to place the sachet as closely as possible to the page, so as it becomes an integral part of the design. Livcer introduced Touch Kiss, its new lipstick sampling solution launched in September at Makeup in New York, and Aptar Gift announced that, after France and China, Cosm’in, its "flat jar", is now being produced in the United States and will soon be available for production in Brazil (at the end of November).

- Cardboard makers have also have made big shifts, with a new version of Iggesund’s Incada box board and improvements made to the Metsä Board range and the launch of a new liner. At BillerudKorsnäs, it was time to present the assets of the new organisation, following the merger between Korsnäs and Billerud, but also a fully renovated range of box boards.

V.G.

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© 2013 - Premium Beauty News - www.premiumbeautynews.com
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