A Selection Committee  made up of leading beauty industry executives has whittled down 54 applications to the Beauty Spotlight taking place at the Beauty & Money Summit LA to a final 12, compromising of some exciting American and international independent beauty brands.
The Beauty Spotlight is a key part of the program for the Summit taking place on April 19 at the SLS Hotel in Los Angeles , it allows 12 brands to present on the main stage to a room full of multinational beauty companies such as Estée Lauder and financial organizations such as Tengram Capital Partners, TSG Consumer Partners, Main Post Partners and Alliance Consumer Growth.
The Final 12 brands who’ll be presenting are: Allies of Skin, Angela Caglia Skincare, Balay Powder, CONTEXT, Moon Juice, No B.S. pursoma, RAINCRY, Saavy Naturals, Sam Marcel Paris, SkinGenie and Urban Skin RX.
Of the Final 12 brands selected, four are from Los Angeles and 10 were from the USA, with the other two brands coming from France and Singapore. The Los Angeles based brands that made it through to the Final 12 were: Angela Caglia Skincare, RAINCRY, Moon Juice and Saavy Naturals.
“The Beauty and Money Summit is the only place to go as a brand if you want the kind of exposure that can take you from niche status to global powerhouse in the shortest amount of time. We hope to find a strategic partner who’s done what we hope to do, i.e., build a brand from the ground up to be a leading player on the international stage,” said Angela Caglia, Co-Founder & CEO of Angela Caglia Skincare.
“The Beauty and Money Summit is an intimate and powerful gathering of leading investors and next generation emerging beauty brands,” added Blythe Jack, TSG Consumer Partners, who was on the Selection Committee. Her fellow Selection Committee member Kelly Kovack, CEO & Founder of BeautyMatter said: “Beauty & Money has created a unique platform that creates value and efficiency for both brands and investors. The quality of brands that entered the Beauty Spotlight made selecting the final twelve difficult and should make for a great event.”
Entries from skincare were strongly represented in the Final 12, with six of the brands shortlisted from this category, reflecting the market growth of the category internationally. Other companies came from the haircare, bath & body, personal care and colour cosmetics categories.
“The field was so competitive for Los Angeles, applications for the Beauty Spotlight were up 74% and the Final 12 selected were very popular with the Selection Committee receiving a strong majority of the votes from the Committee. They really are the most exciting brands and I can’t wait until their presentations at the Summit,” concluded Stephanie Jaczniakowska-McGirr, Conference Director for the Beauty & Money Summit Los Angeles.