At the latest Luxe Pack show, held in Monaco last October, Silgan Dispensing unveiled Mark VII Max Style, a new pump designed to alleviate the frustrations consumers experience when applying sun-care products.
Silgan Dispensing has identified that the difficulty associated with applying sunscreen as thoroughly and frequently as recommended is a common frustration among consumers.
“Research from a study in the Journal of the American Academy of Dermatology shows that of those surveyed, only 33 percent of people applied sunscreen to all of their exposed skin. The rest only focused on their faces and arms, leaving plenty of other areas unprotected. Reasons for the misapplication and misuse of sunscreen by the participants of the study ranged from the greasiness of the feel of applying a cream formula to taking too much time to apply. The same participants also noted that they were more likely to use a sunscreen with a spray application,” explained the company.
Silgan’s new dispensing system features the same actuator than the Mark VII Max pump and combines it with several new design enhancements that increase the ease of use. The actuator, which already featured a low force to actuate, now has a larger finger landing area to accommodate a wider range of finger sizes and enables different approach angles for the index finger so that the package can be held in many different orientations. Silgan also added two ribs on the actuator to increase friction of the skin for better grip. The ribs also provide a visual and tactile clue as to how to correctly position the fingertip. The Mark VII Max Style pump also provides a variety of different spray patterns and spray angles thanks to its 21 different orifice cups, assuring full body coverage.
“As consumers of sun care products ourselves, we know firsthand the frustrating experience typically associated with applying sunscreen,” said Eva Martin, Product Line Manager at Silgan Dispensing. “The design of Mark VII Max Style meets these frustrations head on, tying directly back to our core mission of delivering a better experience to our customers and the end consumer. MKVII Max Style’s new and unique design increases the ease of use and helps consumers improve their sun care experience by delivering a mess-free, fast and easy application that provides full coverage.”