Can you draw or sculpt a perfume? This is exactly what Cartier achieved with the help of design agency centdegrés and thanks to the manufacturing know-how of the Pochet Group.
The head of the feline that gave its name to La Panthère (the panther in French), Cartier’s latest fragrance, is sculpted inside the bottle thanks to the new in’pressive! process developed and patented by the Pochet Group.
“This new know-how developed by the Pochet Group, associated with the signature of the centdegrés agency and the artistic supervision of the Maison Cartier, does not compromise on the bottle’s technical performance,” says the company.
The bottle’s inner shape is designed with as much freedom as its outer shape, thus allowing to give birth to the idea of designing perfume becomes a reality, to sculpt the perfume, to tell its story and restore it as the heart of the project. The technology also allows creating a new attraction.