After the success of "berry makeup" and "chrome makeup" looks, "doll makeup" is gaining in popularity among beauty enthusiasts. The trend has become increasingly popular on social media ever since singer and actress Sabrina Carpenter adopted it. Her coquettish, girly makeup looks in pink tones have captured the attention of internet users, making it one of the strongest trends on TikTok in recent weeks.

‘Doll makeup’ is all about reproducing the look of a doll’s face with makeup while reducing the use of cosmetic products to adopt a lighter beauty routine. All with a view to achieving the most naturally glowing skin. Fresh, natural and easy to apply, this light approach to makeup is perfect for the return of warm weather in the northern hemisphere.

Although blush is the star of this beauty routine, as it gives that doll-like look, highlighter and white pencil, applied under the eyes, are also essential. Unlike other makeup techniques that focus more on contouring, the aim here is not to define the angles of the face, but rather to create the illusion of a rounded face. Meanwhile, when it comes to the complexion, it’s best to opt for a fairly light foundation to create a "glowy" look. Lips are the final step in creating a doll-like makeup look. Using a pinkish lip pencil will enable to outline the mouth. Eventually, applying gloss as a finishing touch will your lips a plumping effect.

With its simplicity, freshness and playfulness, ‘doll makeup’ is finally moving away from the more bolded trends that marked last summer, such as the “espresso makeup” look or the "strawberry makeup" look, the latter being characterized by pronounced blush, glossy lips, sculpted eyebrows and, above all, visible freckles on the nose.