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Edition: Global
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Industry buzz

“Mascara: how to optimize the make-up result?”

On the occasion of MakeUp in Paris, on 21 June at the Caroussel du Louvre (9:15 10:15 a.m.), Ancorotti Cosmetics, GEKA and DuPont Filaments will held a round table titled: “Mascara: How to optimize the make-up result?

In Europe, the mascara market could weigh 800 million euros and represent 50% of the eyes product market and about 15% of the total make-up segment. European women are over 54% to believe they could not do without their mascara, while they are only 18% to say the same about their foundation!

Although it seems difficult to have an accurate estimate in volume of the global mascara market, main players agree most often on the figure of around one billion units sold annually. While the ongoing success of this product cannot be denied most manufacturers have announced plans to expand their production capacity.

However, this product is far from simple to design, both in terms of container and content.

9:30:What is the state of the global and/or European market and what are the issues considering the different techniques at stake? (Injected brushes and/or fibre brushes)” by Sarah Perreard, DuPont Filaments.

9:40:Producing mascara: A technical challenge” by Pilar Gonzalez and Jérôme De Prémare, GEKA.

9:50: Bulk: The other technical challenge. The intimate relationship between the texture and its applicator” by Renato Ancorotti, Ancorotti Cosmetics.

10:00/10:15: Debate around the following questions:

  • It therefore clearly seems that fibre brushes are currently taking precedence over injected brushes. Do you agree with this?
  • The sector remains extremely dynamic particularly in terms of patents filing. Is innovation still possible in this sector?
  • “To make-up, to heal,” Could this theme also apply to mascara?
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