Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

“Mascara: how to optimize the make-up result?”

On the occasion of MakeUp in Paris, on 21 June at the Caroussel du Louvre (9:15 a.m.to 10:15 a.m.), Ancorotti Cosmetics, GEKA and DuPont Filaments will held a round table titled: “Mascara: How to optimize the make-up result?

In Europe, the mascara market could weigh 800 million euros and represent 50% of the eyes product market and about 15% of the total make-up segment. European women are over 54% to believe they could not do without their mascara, while they are only 18% to say the same about their foundation!

Although it seems difficult to have an accurate estimate in volume of the global mascara market, main players agree most often on the figure of around one billion units sold annually. While the ongoing success of this product cannot be denied most manufacturers have announced plans to expand their production capacity.

However, this product is far from simple to design, both in terms of container and content.

9:30:What is the state of the global and/or European market and what are the issues considering the different techniques at stake? (Injected brushes and/or fibre brushes)” by Sarah Perreard, DuPont Filaments.

9:40:Producing mascara: A technical challenge” by Pilar Gonzalez and Jérôme De Prémare, GEKA.

9:50: Bulk: The other technical challenge. The intimate relationship between the texture and its applicator” by Renato Ancorotti, Ancorotti Cosmetics.

10:00/10:15: Debate around the following questions:

  • It therefore clearly seems that fibre brushes are currently taking precedence over injected brushes. Do you agree with this?
  • The sector remains extremely dynamic particularly in terms of patents filing. Is innovation still possible in this sector?
  • “To make-up, to heal,” Could this theme also apply to mascara?
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Cosmetics Inspiration & Creation
The rise of indie French Touch - Three favorites from the “Made in France” Exhibition

Who said “Indie” only came from the US? French Beauty brands are blooming with a renewed creativity, disrupting the indie game with the French savoir-faire. Beauty trends and marketing firm Inspiration & Creation has selected their three favorites from the last edition of the ‘Made in France’ show. Vive la Révolution! American indie (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close