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Markets & trends

Samples, the first purchase triggers for make-up products

Samples, the first purchase triggers for make-up products

The sample is the element of the promotional mix that encourages the most to buy a make-up product. Such are the findings of an online...

United States: the new horizons of the cosmetic market

United States: the new horizons of the cosmetic market

Tapping into a thorough survey of New York outlets and an in-depth deciphering of women’s magazines the latest report on the United...

So different, so similar: colour cosmetics in Japan and China

So different, so similar: colour cosmetics in Japan and China

If Japan has a strong influence on cosmetic trends in Asia, yet some significant differences remain between major markets in the region....

MakeUp in New York: D day -16!

MakeUp in New York: D day -16!

A few days before the opening of MakeUp in NewYork at Studio 450 in the heart of Manhattan, the organizers of this first edition expect...

Interest grows for the booming at-home skin care devices market

Interest grows for the booming at-home skin care devices market

Will at-home skin care devices become the next growth propeller for the cosmetics industry? As major industry players, particularly in...

MakeUp in Paris, A strong increase in visitorship

MakeUp in Paris, A strong increase in visitorship

The second edition of MakeUp in Paris (see video summary) fully met the expectations of its organisers who announced a 35% increase in...

Honesty in questions on the occasion of Benefit's latest mascara launch

Honesty in questions on the occasion of Benefit’s latest mascara launch

A survey commissioned by Californian brand Benefit Cosmetics unveils lying and make-up habits in the U.S.A. and France. On the...

Make-up: The dynamics of full service

Make-up: The dynamics of full service

Innovation, which is driving the growth of the make-up segment, is ignoring the technological challenges it imposes upon market players....

"The market is in need of services and skills," Alban Muller

"The market is in need of services and skills," Alban Muller

Specializing for over 30 years in research and development of active ingredients of botanical origin and in formulation of natural...

Men and fragrance: Top 10 of French consumers' favourite brands

Men and fragrance: Top 10 of French consumers’ favourite brands

Luxury, virility and creativity, the Top 10 of French consumer’s favourite brands is organised between three marketing positioning,...

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Perfume materials: The Headspace of Togouchi Whisky

Perfume materials: The Headspace of Togouchi Whisky

Tadaka Kainosho, a professor of organic chemistry, founded Takasago in 1920. Since then, the company has become one of the pioneers in...

Innovating in beauty: Core Active Beauty Bases

Innovating in beauty: Core Active Beauty Bases

The beauty industry is rapidly evolving, driven by the increasing demands of consumers for efficacy, safety, and respect for the skin...

Beauty Packaging Innovation - February 2024

Beauty Packaging Innovation - February 2024

The latest Luxe Pack and Paris Packaging Week trade shows have once again focused on solutions aimed at reducing the environmental impact...

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