Markets & trends
Trends: Natural is the new normal for younger US beauty shoppers
While they regularly share makeup trends and tutorials on social media, particularly on Instagram and TikTok, for young US people — aka...
The Ordinary is the world’s most sought-after skincare brand
A hit with Gen Z, notably thanks to social networks like Instagram and TikTok, The Ordinary has scored runaway success in just a few...
“China will soon be the 2nd global perfume market,” Sylvain Eyraud, Takasago
Japanese group Takasago, the perfume composition leader in Asia, provides brands with consumer knowledge, an olfactory expertise, and a...
Beauty brands that show diversity in advertising inspire American consumers
The drastic changes that occurred in 2020 in the wake of the pandemic have served as undeniable catalysts for change across industries,...
Online shopping and homemade beauty come out winners of the pandemic in France
With stores being closed, people having to wear face coverings and to work from home, beauty purchasing habits have been shaken up in...
USA: What will post-pandemic beauty consumers look like?
The health crisis has turned the habits of beauty consumers upside-down. They had to adapt to wearing a mask, they had deal with the...
Social media: new beauty influence trends for 2021
Kolsquare conducted an in-depth study on the drivers of beauty influence on social media. The platform, specialized in the optimization...
“Diversity is a statistical reality”, says The Colors founder Haweya Mohamed
At the head of the African tech industry networking forum Afrobytes, Haweya Mohamed co-founded the platform The Colors earlier this...
The pandemic has made wellness more of a preoccupation for consumers
After a period of stagnation and even decline amidst the covid-19 crisis, the wellness market is set to grow rapidly. Fitness and...
Natural beauty records double-digit growth in Brazil, according to Kline
Despite the COVID-19 crisis, declining GDP rates, and political turbulence, the natural segment of the Brazilian beauty industry grew...
