Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

MakeUp in Seoul to highlight make-up and skincare innovations

The second edition of MakeUp in Seoul will open its doors for two days at the Conrad Seoul Hotel in less than four months, on the 15th and 16th of April 2015. Amore Pacific, the leading Korean cosmetics maker will be partnering with event for the second year in a row.

MakeUp in Seoul is an exclusive event that gives access to a wide range of international suppliers and that perfectly meets demand from the Asian beauty industry, where make-up is developing very rapidly under the increasing demand from Korean and Chinese women who are used to combining make-up and skincare products. They use increasingly more lipsticks, foundation, compact powders and mascaras,” commented Mrs. Eun-Im Lee, Director of Amore Pacific’s Hera division.

Make-up and skincare innovation

South Korea is undoubtedly starting to gain an international influence in the make-up and skincare markets, whether at the level of formulation, packaging, applicators or accessories. The second edition of MakeUp in Seoul will therefore focus on make-up and skincare innovation.

In the world’s most connected country, the event will more specifically focus on “Electro” and “Connected Beauty” and the digitization of retail outlets and mobile beauty applications.

Packaging innovations will also take centre stage. MakeUp in Seoul will put a special emphasis on airtight cases associated to new application methods that Korean brands such as Hera have pioneered.

This is the unique advantage of being present every three months on one of the four continents (North and South America, Europe and Asia), we benefit from these experiences,” explains Beauteam’s Jean-Yves Bourgeois, the organiser. “Besides, we intend to capitalize on this interactivity and Brazil will be the guest of honour at the next MakeUp in Paris (June 18-19, 2015).

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close