On 20 and 21 June this year, visitors of MakeUp in Paris 2013 will be able to attend twelve conferences and round-tables dedicated to the make-up industry. To note, this year, a special focus on one of the countries the most advanced in the world in terms of make-up, Korea.
Thursday 20 June 2013
10:15 am to 11:00 am
Make-up and skincare
An analysis of the importance of the links between skincare and make-up and their consequences on product designing (innovation, formulation, application, packaging) and marketing.
Speakers: Dominique Bouvier Chairman of the Board STRAND COSMETICS Europe – Stéphanie du CHAXEL, International Marketing and Communications Director at SOTHY’S, Pierre MIASNIK, CEO of FIABILA, Max HERLANT make-up advisor for Yves Rocher, Ghislaine SUQUET Product Manager KANEBO Cosmetics.
11:15 am to 12:00
The impact of smell in make-up
The criteria of appreciation that appears first when reading comments made by make-up users on blogs is the one of the product’s fragrance. How do make-up producers take this into consideration?
Speakers: Isabelle FERRAND - Director of CINQUIEME SENS, Hélène LEFUR independent professional make-up artist, Charles-Emmanuel GOUNOD, founder of BEAUTYWORLD CONNEXIONS, Anne ABRIAT, Director of THE SMELL AND TASTE LAB.
12:30 pm to 1:15 pm
[o,o],“Colours & Beauty” Past, present and future
Understanding today’s trends by looking back on the history of beauty.
Speaker: Olivier GUILLEMIN Designer & Creative Director of [o,o] and President of the Comité Français de la Couleur.
1:30 pm to 2:15 pm
Foundation, a concentrate of innovations
Among “flagship" make-up products, foundation appears to be the one where many innovations can be found both in terms of texture, formulations, variations of shades but also application systems.
Speakers: Dany SANZ, Artistic Director of MAKEUP For Ever - Mario de LUIGI, CEO of B.KOLORMAKEUP & Skincare, - Brian FOX, founder and CEO GENEALOGY - Valérie JACOB, International Marketing Director of the Perfume & Cosmetics Division of the SGD Group, Laurent FRYDLENDER, Director of QUADPACK-YONWOO France.
2:30 pm to 3:00 pm
What trend for what choice?
Lumson will present its global analysis of today’s most influential trends through the observation and study of fashion, music, public figures, objects and communication products.
Speaker: Stefano FOCOLARI, Marketing Director of LUMSON.
3:30 pm to 4:15 pm
The red colour
The first of two successive conferences analysing the data collected from visitors to the show who are asked about the contemporary concepts in connection with the red colour and the blue colour.
Speaker: Philippe FAGOT Colour management consultant and Arcenciologue.
4:30 pm to 5:15 pm
“Summer 2014 beauty trends: from sociological decryption to creative avenues”
Speakers: Trends agency CARLIN International
Friday 21 June 2013
9:15 am to 10:00 am
Ancorotti Cosmetics “Mascara, a global product”
Speakers: Enrica ANCOROTTI, ANCOROTTI Cosmetics, Sarah PERREARD, Product Manager, DuPont Filaments, GEKA BRUSH Company.
10:15 am to 11:15 am
Korea, a champion in make-up innovation
Speakers: Florence BERNARDIN, Director of INFORMATION & INSPIRATION -JK HWANG, President of FS KOREA – Sang Yong WOO, Director General COSMECCA – Damien DUFRESNE in the presence of Mrs. LEE EUNIM, VP Makeup Value Division AMORE PACIFIC Make-up advisor AMORE PACIFIC, Kim EUN- HEE, HWA SUNG Cosmetics.
11:30 a.m. to 12:00
The Sleever Make Up solution
Presentation of the Sleever Make Up solution, developed by Sleever International to meet the current market trends in lipstick:
- colours dedicated to the Sleever®Colortech offering ranges of pink from purple to apricot,
- glossy effects, iridescent finishes with the Sleever®Colortech special effects,
- a 3D effect with the Skinsleever ® to give relief to colours.
Speaker: Bruno du PLESSIX, Marketing Manager SLEEVER International
12:30 pm to 1:15 pm
Make-up and the strategies of luxury brands
Speaker: Caroline MOULIN Founder of NaO design trends.
1:30 pm to 2:15 pm
Sale target: what training for sales consultants?
Speakers: Hélène LEFUR creation, development, training in Luxury, make-up and Cosmetics, Mitra TY, Head of the beauty / lingerie department at the Galeries Lafayette Lyon Part Dieu.
2:30 pm to 3:30 pm
The blue colour
The second of two successive conferences analysing the data collected from visitors to the show who are asked about the contemporary concepts in connection with the red colour and the blue colour.
Philippe FAGOT, Colour management consultant and Arcenciologue.
In addition to the conferences, students of make-up schools and their models will participate twice a day to the “MakeUParade” (12:00 to 12:30 pm and 3:30 to 4:00 pm) in the aisles of the show, in the middle of visitors, staging products from exhibitors.