Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Maesa strengthens its brand portfolio with the acquisition of P2 Cosmetics

Maesa Group, a leader in the design and manufacturing of private label and exclusive beauty products, has recently completed the acquisition of P2 Cosmetics.

This acquisition strengthens Maesa’s portfolio of exclusive brands, which now accounts for nearly 50% of the group’s business, with brands such as Flower for Walmart, Circa for Walgreens, Elle for Monoprix and P2 for DM. Thanks to P2 Cosmetics, Maesa is becoming a big player on the German makeup market and reinforces its partnership with DM, Germany’s largest drugstore retailer.

Founded in 2004 as a division of Palmers Textil, the leading Austrian lingerie retailer, P2 Cosmetics sales over makeup 350 SKUs in 1,800 DM stores across Germany. P2 Cosmetics products are developed by a Vienna-based team and manufactured in Germany and France.

Grégory Mager and Julien Saada, Maesa

Grégory Mager and Julien Saada, Maesa

P2 Cosmetics has a proven track record of bringing innovation to the cosmetic category,” said Gregory Mager, Founder and CEO of Maesa Group. “This brand has piqued a strong interest for expansion in the US United States and Canada through an exclusive distribution model. I am excited for one of the most successful exclusive beauty brands in the world to join Maesa Group, and I look forward to continuing to grow the partnership with DM.

The turnover of the Maesa group grew by 18% in 2014, to reach 105 million euros, compared to 89 million euros in 2013.


© 2015 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
India emerges as the next beauty giant

Asia Cosme Lab
India emerges as the next beauty giant

Thanks to a growing young population (first youth population in the world) and the emergence of a vast middle class, as well as a higher Internet connection from both urban and rural areas, India is set to emerge as the next beauty giant after China. Asia Cosme Lab took a deep dive in the fascinating Indian market, where both (...)

read more
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies