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Maesa strengthens its brand portfolio with the acquisition of P2 Cosmetics

Maesa Group, a leader in the design and manufacturing of private label and exclusive beauty products, has recently completed the acquisition of P2 Cosmetics.

This acquisition strengthens Maesa’s portfolio of exclusive brands, which now accounts for nearly 50% of the group’s business, with brands such as Flower for Walmart, Circa for Walgreens, Elle for Monoprix and P2 for DM. Thanks to P2 Cosmetics, Maesa is becoming a big player on the German makeup market and reinforces its partnership with DM, Germany’s largest drugstore retailer.

Founded in 2004 as a division of Palmers Textil, the leading Austrian lingerie retailer, P2 Cosmetics sales over makeup 350 SKUs in 1,800 DM stores across Germany. P2 Cosmetics products are developed by a Vienna-based team and manufactured in Germany and France.

Grégory Mager and Julien Saada, Maesa

Grégory Mager and Julien Saada, Maesa

P2 Cosmetics has a proven track record of bringing innovation to the cosmetic category,” said Gregory Mager, Founder and CEO of Maesa Group. “This brand has piqued a strong interest for expansion in the US United States and Canada through an exclusive distribution model. I am excited for one of the most successful exclusive beauty brands in the world to join Maesa Group, and I look forward to continuing to grow the partnership with DM.

The turnover of the Maesa group grew by 18% in 2014, to reach 105 million euros, compared to 89 million euros in 2013.

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