The Spanish fragrance house continues its global expansion by inaugurating a new Creative Center based in Mumbai, India, aimed at strengthening its presence in the fast-growing country with a deeply rooted fragrance culture and a fast expanding middle-class with a growing purchasing power. According to Eurofragance, this fast-growing market in fragrances fuels demand for premium products and innovative solutions.
“We recognize the tremendous opportunity presented by India’s thriving market. In effect, actual operations began in 2020; since then, we have experienced exponential growth with a notable post-pandemic acceleration. This strategic move underscores our commitment to embracing growth opportunities in dynamic economies, cementing our position as a global leader in fragrance innovation,” highlights Laurent Mercier, CEO of Eurofragance.
The new Creative Center adds to Eurofragance’s four existing ones located in Singapore, Dubai, Mexico, and Spain.
“This strategic move reduces even further turnaround times for projects that will benefit our customers. With equal emphasis on the Home and Personal Care categories alongside Fine Fragrance, we can meet and exceed market demands while remaining customer centric,” adds Mayur Kapse, General Manager of the Indian market.
The new Creative Center in Mumbai will work closely with its counterpart in Dubai, leveraging the latter’s expertise in Gulf fragrances. “Drawing on our longstanding and extensive know-how in the region, our Mumbai team will gain valuable regional insights, enabling us to develop tailor-made scents that resonate with the preferences of Indian consumers. Synergy among our Creative Centers around the globe is a testament to our commitment to innovation and excellence in the fragrance industry,” says Oumayma Tabet, Creative Center Director in Dubai.
In parallel with the opening event, a team of Eurofragance experts from various subsidiaries is exploring plantations that produce the most singular ingredients in Middle Eastern fragrances. “These field visits represent further investments towards better understanding Indian culture, traditions, and habits,” concludes the company.
