The latest edition of in-cosmetics Asia, which was held on 29-31 October 2013 in Bangkok, attracted a record number of 6,007 unique visitors, a 16 per cent uplift compared to 2012 according to the organizers. Visitors hailed from all over Asia, with Malaysia, China and South Korea the top three represented countries outside Thailand. With 2,285 overseas visitors, international attendees accounted for 38 per cent of the total attendance, an increase of 18 per cent compared to 2012.
The three-day event provided visitors with the opportunity to meet more than 360 suppliers from 30 countries and discover over 240 new products. “I have come from the US for this show and it’s my third time at in-cosmetics Asia. We see suppliers here that we do not see at some of the other shows, as you also get some small Asian suppliers. We are looking for innovation and to meet new people and in-cosmetics Asia certainly provides this,” visitor Ron Sharp, from Amway Corporation, told the organizers.
Korea in the spotlight
The Korea Country Focus proved a popular attraction with visitors able to learn about this dynamic market, which grew 9.1 per cent in 2012. An interactive display including selected Korean ingredients as well as finished products selected by Florence Bernardin, a leading authority on Korean cosmetic products, enabled visitors to understand the influence this market is having globally. Seminars in the Marketing Trends Theatre highlighted areas where brand owners and manufacturers can leverage trends coming out of South Korea. The Korea pavilion also allowed visitors to target their approach and meet with Korean suppliers.
Ingredient innovations awarded
The Innovation Zone was a hub of activity where visitors could see 37 ingredient launches from the six months leading up to the show and test 22 exclusive formulations whilst Mintel ran live demonstrations on the theme of segmentation by generation, with cosmetics targeted at different age groups.
On the occasion of the show, the Innovation Zone Best Ingredient Awards that recognise scientific prowess were presented, with Gold going to Lucas Meyer Cosmetics for its Elix-IR ingredient, which is the first botanical active designed to fight Infra’aging (infrared-induced skin ageing). Silver awarded to Lipotec for its Source of Youth Cream with Juvefoxo peptide, while Schülke & Mayr scooped Bronze for sensiva PA 3, a nature-inspired multifunctional cosmetic additive that offers protection for leave-on, wet-wipe and sensitive applications.
The next edition of in-cosmetics Asia will take place in Bangkok on 4 - 6 November, 2014.