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World class news for the beauty and cosmetics industries
Glendean Rehvan

In-Trend. Director of skincare, body care and fragrance.

Glendean Rehvan has been working with In-Trend as a Skincare director since 2016. With a strong background in research for over 20 years, it’s about understanding what’s happening now, what’s next and how brands can use this information to future proof their brand. She has particular expertise in identifying and analysing the new niche and global trends in skincare and nutricosmetics and putting them into context. Passionate about beauty and in particular excited by the accelerating trend of ‘Beauty From Within’ she has a strong awareness of ‘food being the new beauty’ and is closely following and identifying emerging trends in these areas.

About the agency

In Trend Ltd is a research intelligence agency founded by Emmanuelle Bassmann in 2006 that creates the future of Beauty. We are global innovation experts in skincare, makeup, hair & professional beauty including aesthetic medicine. Our loyal client base includes L’Oréal, LVMH, Coty, Unilever, Henkel, Chanel and PUIG. We have also started the revolution of Beauty from Within.

Website: www.in-trend-ltd.com

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Luxe Pack to debut its digital platform on November 30th

Luxe Pack to debut its digital platform on November 30th

Luxe Pack, the trade show dedicated to premium packaging, is set to unveil its digital platform, My Luxe Pack, on...

Supply chain innovations
Univar's Smart Solutions Academy: formulating in the New Now

Univar’s Smart Solutions Academy: formulating in the New Now

The next era in nature-based color cosmetics

The next era in nature-based color cosmetics

experts

From candle to technology: comfy perfumes in swinging homes

From candle to technology: comfy perfumes in swinging homes

With the stress and anxiety they create, the pandemic and lockdown have suddenly changed consumers’ life and work habits. For many...

Univar’s Smart Solutions Academy: formulating in the New Now

Univar's Smart Solutions Academy: formulating in the New Now

2020 continues to surprise us with fast-paced, unending change, in every aspect of life: the way we work, shop, eat, drink, and play...

Cosmetic Ingredients - October 2020

Cosmetic Ingredients - October 2020

Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen...

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