Taking care of the environment when producing its applicators and packaging for cosmetics is not new for Geka. What’s new, is that green products are changing and are becoming elegant. That’s one of the trends identified by the German manufacturer for spring / summer 2017: “the natural is being refined, nature is becoming art and pure eco is transformed into couture.”
The new “Green Glamour” collection of applicators and packaging for mascara, lip gloss and eye liner products, was showcased at the MakeUp in Paris tradeshow, on 09-10 June 2016.
The line features four products:
Green Glamour #1
A new mascara brush (endless DEFINER) to provide lashes with maximum length and volume. The brush is made of EOS 2K fibres, consisting of two components: a harder material for the core and a softer material for the outside to ensure optimal precision and softness at the same time. “The packaging shimmers seductively with its metallic master batch and the intense black, long-lasting formula is the best choice to enjoy summer,” highlights the company.
Green Glamour #2
A new moulded mascara brush (flexiQUEEN). The short bristles enable a great bulk deposit for volume while the long bristles push the lashes upwards. “The marble master batch of the cap sets individual accents and the creamy, deep black formula provides a spectacular result.”
Green Glamour #3
With RUBY, the company’s new heavy wall lip gloss packaging and a cap made out of renewable PLA material, for increased sustainability, and the 2K lip gloss (gentleLIPS) with its pink flock.
Green Glamour #4
A graphic eyelid line (intenseLINER) made out of polyester fibres to ensure maximum precision for an intense look without retouching. A real eye catcher is also the cap with its crackle lacquering inspired by nature.
The icing on the cake for a perfect green glamour summer look - a cosmetic bag and make up sponge by Geka Accessories. The sponge is made of hydrophilic polyurethane and perfectly contours the face with its special shape.