La Vie est Belle (Life is Beautiful), Lancôme’s new feminine fragrance, was presented last May to the international press in the sumptuous decorum of the Villa Ephrussi de Rothschild in Saint Jean Cap Ferrat in the south of France, a few kilometres away from Monaco. Launched in the United States and in the United Kingdom during the summer, it is now available in France and will be launched in many countries during the fall.