Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

FCE Cosmetique 2017: Optimism was the keyword

The 2017 edition of Brazil’s main professional trade show for the fragrance and cosmetics was held on 23-25 May 2017 at São Paulo Expo, in conjunction with FCE Pharma. The new venue was the most prominent sign of the organisers’ will to give a new impetus to the show, at a time where most of the economic indicators in Brazil and much of the Latin America are going green, despite political uncertainties.

Despite numerous uncertainties, the return to growth of the whole Brazilian economy during the first quarter of 2017 is fuelling generalized optimism among local and international beauty companies. Suppliers of ingredients and raw materials, perfume houses, packaging suppliers and manufacturers have welcomed visitors in a welcoming and modern environment.

Paolo Marchesi, Executive Business Development Director Americas at Chromavis Fareva, a partner of leading Brazilian make-up companies, pointed “a great deal of energy and many projects moving forward, especially on lipsticks and powders.

Helder Martins Canotilho, Sales Manager of the Colep Group, specializing in the packaging and custom formulation of liquid cosmetics and aerosols, shared a similar feeling. The affiliate of Portugal’s RAR Group generates 20% of its turnover in Brazil with three locally-established factories and numerous domestic and international customers (Nivea, Johnson & Johnson, Unilever, Henkel, Natura, Coty, etc.).

The impressive stands of Firmenich, IFF or Mane, the market’s leading perfumery houses, were very busy, so was the stand of the young Brazilian company Vollmens. The latter had chosen to highlight the three trendy ingredients of the moment in Brazil, mimosa, patchouli and vanilla, through a discovery trail and a series of olfactory creations. “We continue to work on the perfumes of major brands, as well as emerging Brazilian companies that are increasingly numerous,” said Natalia Mendes, Marketing Director at Vollmens.

Eventually, as an illustration of this positive state of mind, design agency Centdegrés, in partnership with different companies (Firmenich, Wheaton ...), presented an innovative olfactory discovery area named “Optimism”. Visitors were invited to participate in an olfactory journey, and to associate specific scents with their personal conception of happiness. At the end, they were offered a perfume specially created around the concept of optimism.

K.M.

Portfolio

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
United Kingdom: Premium Beauty Market Report
1700.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close