For its first make-up collection, the French lingerie brand Etam has selected a crafty pack called Eureka Original. Actually, Etam’s décolleté make-up line includes a concealer, “Reine du Bluff”, and a luminizer, "Sublimizer" for which Albéa supplied an all-in-one compact comprised of a sponge applicator and a pack for the pressed powder.

Etam Reine du Bluff

Etam Reine du Bluff

The originally-shaped, 100% sponge applicator is very comfortable, pleasant to touch and hygienic. It’s easy to handle and the fingers don’t come into contact with the formula. The applicator’s generous forms mean a broad application area for easy, quick make-up. “The pack is both user-friendly and convenient,” explains Charlotte Wastyn, product manager for lipsticks and compacts. “User-friendly because its shape means a comfortable grip and convenient because the applicator is integrated directly into the pack.

Etam Sublimizer

Etam Sublimizer

The pack is made in Semarang plant, Indonesia and the sponge is provided by Beauty Solutions trading unit. Eureka products are also available for loose and poured powders.