US beauty giant Estée Lauder is expanding its empire with the launch of a fresh collection created by Danielle Lauder - the company founder’s great-granddaughter.

The limited-edition makeup range, dreamed up by the 26-year-old — who is the granddaughter of chairman emeritus Leonard A. Lauder and daughter of executive chairman William P. Lauder — will launch via the brand in January. The young woman announced the news through her Instagram account.