Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Coty to join forces with Li & Fung in china

Coty has entered into an agreement with Li & Fung, an Asian specialist of consumer goods headquartered in Hong Kong, for the distribution of some of Coty’s brands in China, including adidas, Rimmel, and Playboy.

Michele Scannavini, CEO, Coty Inc

Michele Scannavini, CEO, Coty Inc

This agreement with Li & Fung represents a shift in Coty’s go-to-market strategy for brands sold through the mass distribution channel in China, by allowing Coty to leverage Li & Fung’s broad distribution network in that channel. Coty will oversee development, production, marketing and brand building activities, while profiting from the strong go-to-market capabilities of Li & Fung,” said the group in a release. The partnership will start July 1 for a handover of the activities concerned.

"We expect our partnership with Li & Fung to accelerate the expansion of some of our international brands in the mass channel, strengthening Coty’s position in this fast growing market,” said Michele Scannavini, CEO, Coty Inc. "Li & Fung is a valued business partner, and we look forward to a long term and successful partnership in China.

At this juncture, Coty will also discontinue the TJoy brand to focus on the international power brands that have more growth potential in China.

"We are delighted to be deepening the longstanding relationship between LF Asia and Coty. Li & Fung provides its expertise to Coty in different areas of the supply chain, including sourcing, manufacturing and now distribution. LF Asia is uniquely placed to give Coty’s power brands access to the Chinese consumer and throughout our network in China,” highlighted Gerard Raymond, senior executive at LF Asia, a business unit of Li & Fung.

© 2014 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Los Angeles and Luxe Pack Los Angeles open their doors today

The two events will officially open their doors on February 11th and 12th at Los Angeles Convention Center. MakeUp in Los Angeles, is dedicated to beauty and cosmetic products, trends, and formulation, while Luxe Pack Los Angeles focuses on luxury and high-end packaging solutions for fragrances and personal care products and (...)

read more
job opportunities
Experts’ views
On center stage, the floral bouquet is making its come back

Émilie Coppermann
On center stage, the floral bouquet is making its come back

Just like fashion that is eternally being reinvented, perfumery also works in cycles. And the floral accord is no exception. The very essence of femininity, today floral fragrances are less invasive than in the 1980s, as was the case with Poison by Christian Dior. At the end of the 1990s, floral accords were replaced by clean musky (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close