Chanel has just taken a big step in the alliance of luxury and environmental responsibility. The French brand has just announced the launch of a new line of beauty products combining natural ingredients from sustainable sources and more planet-friendly packaging solutions.
Red camellia extract
The red camellia (Camellia japonica), Gabrielle Chanel’s favourite flower, is at the centre of the N°1 line. The ingredient has been selected for its revitalizing and anti-aging properties, particularly for combating the first signs of aging.
According to Chanel, the red camellia extract prevents cellular senescence, thereby enabling skin to remain healthy looking for a longer period of time. “Naturally rich in antioxidants, it also helps protect skin from the consequences of stress,” the brand adds.
The N°1 de Chanel formulas contain up to 97% ingredients of natural origin (according to ISO 16128 standard). These formulas also include up to 76% of camellia derivatives, with petals, seeds and yeasts used in order not to waste any part of the plant.
Lightweight and eco-friendly packaging
Through this new line, the French house is also embracing sustainable beauty, with ecologically-conceived packaging.
The weight of the jars and bottles has been reduced, through a streamlined design, by minus 30% on average for the entire line, and up to minus 50% for the Revitalizing Cream glass jar. The use of recyclable materials was preferred: 80% of the products in the range are made of glass. The cream jar is refillable.
Refilling the Revitalizing Cream twice, therefore allows its greenhouse gas emissions to be reduced by half. The use of plastics was limited, especially single use ones. Cellophane has been removed, as well as paper leaflets, replaced by a QR code. Only organic inks were used to decorate the glass bottles. Inks on the lids have been replaced by in-mould engraving.
Lastly, all the product line lids contain recycled or bio-sourced materials.
In addition, the Revitalizing Cream lid incorporates camellia seed shells. This innovation is the result of a collaboration between Chanel and Finnish start-up Sulapac. Composed of 90% bio-sourced materials stemming from renewable resources, wood shavings (by-products of the paper industry) and camellia seed shells. Every detail was carefully considered, including: the sensorial qualities of the material, its resistance to heat variations, the unique sound of the jar closing, how it feels in the hand and the depth of the matte satin finish engraved with the iconic double C.
Among the flagship products of this new range are a serum, a lotion, several face and eye creams, a powder-to-foam cleanser, a lip and cheek balm, a foundation, and a fragrance mist.
The whole range is already available on the Chanel e-shop, before a wider launch from January 15.
