Beauty & Care, one of the largest beauty trade show in the Eurasian Region, is getting ready for its 23rd edition that will take place from 12 to 15 March 2015, in the very heart of Istanbul (Turkey), at the Istanbul Congress Center and Lütfi Kırdar Exhibition Center.
“We are experiencing a 20 % increase for 2015 edition’s figures” said Yesim Avunduk, General Manager Fiera Milano Interteks. Last year, the event hosted 497 brands from 18 countries and welcomed 17,425 visitors. Beauty & Care takes advantage of its location in Turkey, which has a truly big potential in the beauty and care sector and is a natural bridge between Europe, the Caucasian Region and the Middle East.
“Worldwide renown trademarks such as Babor, Thalgo, Ericson, Syneron, Cynosure, Candela, Comfortzone, Klapp, ByoLyn, Guinot, Ulthera, LPG, Kryolan, Mavala, IsabelleLancry, Dr. Rimpler, Marrakesh, MesoEsthetic, Perfectha are just a few of the participants,” adds Yesim Avunduk.
Furthermore, the fair will be hosting many country group participations, including Italy, South Africa, India, Taiwan, South Korea, and China.
Eventually, Beauty & Care will welcome a series of hair care workshops and special performances organized by the Istanbul Chamber of Women Hair Dressers. Makeup and nail design competitions will be organised too.
“The choice of an easy access location in the city centre provides a great advantage both for exhibiting companies and for visitors. Our international ‘B2B matching program’, our international network, plus international sale and promotion team, the database we have and our experience in the international arena have a significant role in increasing the fair’s popularity,” concluded Yesim Avunduk.