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Bain Capital acquires majority stake in Maesa

Bain Capital Private Equity has acquired a majority stake in Maesa, a one-stop source of cosmetics, toiletries and fragrances for retailers and beauty companies.

By housing vertically integrated marketing, design, engineering, product development and operations, Maesa has grown to be the leading global provider of beauty brand incubation and strategic outsourcing. The company creates and supplies products across all beauty categories including haircare, colour cosmetics, personal care and fragrance. Maesa has incubated the creation of successful exclusive brands such as Kristin Ess Hair Care and Flower Beauty and partners with a wide range of retailers including Walmart, Target, Sephora, AS Watson, Ulta, Dollar General and H&M.

Founded in 1997 by Julien Saada and Gregory Mager, Maesa is headquartered in New York, NY, USA and Levallois-Perret, France, and employs over 300 staffs across seven offices globally, generating approximately over US$230 million in global annual sales.

Julien Saada, Gregory Mager and the management team of Maesa remain substantial shareholders alongside Bain Capital Private Equity. The two co-founders will remain involved in the business. Andera Partners, a minority shareholder, will be selling its investment as part of the transaction, which remains subject to regulatory approval and is expected to complete in the first half of this year.

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