L’Oréal USA announced the appointment of Ali Goldstein as President, L’Oréal Paris USA, effective October 1, 2019.

Ali Goldstein, President, L'Oréal Paris USA

Ali Goldstein, President, L’Oréal Paris USA

Goldstein brings 18 years of L’Oréal business strategy and marketing experience to the role. She began her career with L’Oréal Paris haircolor, and has held several key positions within L’Oréal’s Consumer Products Division, including Vice President of Marketing for Maybelline and Senior Vice President of Marketing for Garnier. Most recently, Ali Goldstein was the General Manager of New Ventures and Acquisitions for the L’Oréal USA Consumer Products Division.

Ali is a trusted, strategic leader who I am confident will continue to grow L’Oréal Paris across categories,” said Nathalie Gerschtein, President, L’Oréal USA Consumer Products Division. ”Her understanding of the L’Oréal culture and commitment to innovation have had a long-standing impact on our teams and our business. We’re thrilled to have her at the helm of our largest brand in the US.

Goldstein succeeds Tim Coolican who has chosen to pursue a new chapter outside of L’Oréal.