Following the acquisition of the Alberto Culver Company in May, Unilever announced it would sell the Alberto VO5 brand in the United States and Puerto Rico, and the Rave brand globally to equity fund Brynwood Partners. The deal, which is subject to approval by the US Department of Justice, is expected to be completed by the end of August. Terms were not disclosed.
The Alberto VO5 brand in the US and Puerto Rico includes shampoos, conditioners and hair-styling products, and the Rave brand consists of aerosol and non-aerosol hairsprays. Outside the United States and Puerto Rico, the Alberto VO5 brand will remain in Unilever’s portfolio.
Unilever purchased the Alberto Culver Company, for USD 3.7 billion. The acquisition included brands such as TRESemmé, Nexxus, Motions, St. Ives and Simple, which complement Unilever’s portfolio of iconic brands such as Dove, Clear, Suave, TIGI (Bed Head, Catwalk and SFactor) and Sunsilk in hair care and Pond’s and Vaseline in skin.
