Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

USA/Europe: Texen’s ambitions

It was one of the highlights of year 2008, in the global universe of plastic industry, when Texen acquired Mar-Lee Companies, an American company with an annual turnover at the time of USD 24 million and a staff of 72 employees. The company, based in Fitchburg near Boston, Mass. is specialised in the manufacturing of packaging for pharmaceutical and medical products in the healthcare sector. Christian Baravaglio, President of Texen outlines for us the strategy of his group for the two coming years.

Christian Baravaglio, President of Texen

Christian Baravaglio, President of Texen

Premium Beauty News – What were the reasons for the buyout of Mar-Lee?

Christian Baravaglio – We were interested in this company’s expertise in the injection of highly technical plastic parts and of its mastery for instance in, in- mould labelling as well as design of the moulds themselves.

Of course, it was also the occasion for Texen, one of the worldwide leaders specialised in plastic packaging for the Beauty industry, to gain a foothold-in the United States, thus getting closer to our major clients (Estée Lauder, Chanel, Avon et L’Oréal).

Premium Beauty News – What are your goals?

Christian Baravaglio – In fact, we are going to take advantage of Mar-Lee’s expertise to establish Texen’s own expertise in the Luxury universe. Incidentally as an illustration, people will witness the launch in the coming days of several packaging for the Luxury market. At the same time, Texen intends to develop in Europe Mar-Lee’s expertise in the pharmaceutical and medical field , particularly in terms of cleanroom manufacturing.

Premium Beauty News - All these actions have a price?

Christian Baravaglio – Yes indeed, upgrading Mar-lee in the Luxury industry will cost around USD 5 millions. But we are extremely confident regarding results since the company’s turnover in 2009 should rise. We are expecting strong growth in 2010 (+ 20 %) and 2011.

Premium Beauty News – What makes Texen such a winner?

Christian Baravaglio – Many things in fact! But surely rigor is one of our main assets. Each study is a commitment for us ! It is backed with product and process conception, timelines and detailed costing. We offer complete and immediate operational response.

Resulting from investor’s industrial knowledge, focused on the trilogy: cost / quality / delays, this rigor is present at each stage of the project. It also profits from constantly increased production capacities. Texen is one of the first companies to have equipped itself with 6 axis-robots, and we have been investing for years, from 8 % to 12 % of our turnover in industrial equipment. Our flexible, fully robotised lines operate under systematic Zero default check-out points.

Interview by Jean-Yves Bourgeois

© 2009 - Premium Beauty News -
latest news
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies