Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Packaging & design

Toly and Geka gear together toward innovation

Since its signature in 1996, the strategic alliance between Toly and Geka has always proved fruitful. The latest products showcased by the two companies once again demonstrate that none of the partners intend to slowdown the pace of innovation.

At Geka Brush, Franco Luca has just been appointed as new Chief Executive Officer. As far as the German company is concerned, the main buzz is about that “weird little mascara brush” looking as a ball and developed for Givenchy. Is it a big seller or not? Considering the fact that Geka has been working on new orders sooner that expected, it seems that women do really like the product.

Recreating the mascara brush

The German producer of mascaras does not intend to rest on its laurels. Its latest “innovation show”, organised during HBA in New York in a photograph workshop, the Splashlight in Manhattan, perfectly illustrated this strong will. On this occasion, Geka unveiled a new range of innovative brushes to a selection of five American customers per day. Flexible and soft plastic brushes (one of them with not least than 1248 extremely thin plastic hairs), as the one made for Avon’s SuperShock, a brand new metallic brushes specially designed for the short eyelashes of Asian women, or a double function applicator comb, were under the spotlight.

For Geka, this special event was also an opportunity to announce the opening of its new American factory, located in Elgin, Illinois, which should eventually employ 145 staffs.

Toly bets on airless

As far as Toly is concerned, innovation seems to be a second nature. In the wake, of a joint-venture agreement with two Korean companies, creating Toly Airless Packaging (TAP), the company is presenting a set of new products, featuring an airless cream jar with a mini-pump allowing a very precise product dosage.

Toly also invested in innovative designs for its two lines of round double walled dispensing systems, TAP-1-R and TAP-RFW featuring an inner airless pouch that collapses within the rigid tube along with the utilisation of the product.

Another interesting novelty, the Slimline range of dispensing packs with their set of various applicators corresponding to the desired function. “Airless, as we consider it, must help to offer new shapes and a bigger variety of designs,Toly managers say.

Jean-Yves Bourgeois

© 2008 - Premium Beauty News -
latest news

A new trade show dedicated to clean beauty in London

Dubbed Clean Beauty in London the new trade show intends to gather experts, scientists, suppliers, brands, influencers and journalists under one roof “to build the future of clean beauty.” Taking place on October 12 & 13, 2020 at The Brewery, located at 52 Chiswell Street at the heart of London, the event aims to encourage (...)

read more
job opportunities
Experts’ views
Haitian crisis: The Vetiver sector under great tension

Remi Pulverail
Haitian crisis: The Vetiver sector under great tension

What about this country that has been struggling for years between natural disasters, less and less efficient politicians, poorly managed and inefficient international aid and the consequences for the fragrance industry? Without going back to the times of colonization, Haiti has suffered in recent years from several phenomena that (...)

read more
E-shop - latest publications
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Go to top ↑


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies