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Companies & industry

Strong growth for Primapack in 2010

Primapack, the trading pole of the Cosfibel Group, achieved more than 21 million euros in sales in 2010, confirming the dynamic trend of this business.

Trading business

Jean-Luc Haulet, Primapack

Jean-Luc Haulet, Primapack


The Cosfibel Group’s subsidiary in charge of developing standard, primary or specific packaging (lipstick, mascara, make-up cases, perfume caps or closures for spirits, ...) has achieved a strong growth in 2010 with a turnover exceeding 21 million euros. The trading business of the Cosfibel Group almost doubled in four years.

According to Jean-Luc Haulet, Deputy Managing Director, this increase in recent years is due both to a greater penetration among traditional customers and winning new customers under the company’s core target which is make-up, but also and above all, thanks to the conquest of new markets in the areas of skincare and other sectors such as spirits (especially Brandy). “To manage to increase our turnover from a little more than 12 million euros to over 21 million euros in four years,” stressed Haulet “has only been possible because of this diversification”. 2010 will also be remembered with a 200% increase in the number of new clients!

Chinese sourcing

To note that Primapack relies on three offices in China, Shanghai, Hong Kong and Shenzhen that takes in charge the sourcing, the development and delivery monitoring as well as quality control. Main field of expertise, metal and plastic injection, multi-materials, decorations and various surface treatments, stamping, galvanizing and electroplating.

As far as the beauty sector is concerned, good examples of launches to which the company participated in 2010 include: Burberry’s complete make-up line, which is encountering a huge success among professionals and consumers, the Kenzoki skincare line, by Kenzo Parfums, Guerlain’s mini lipstick and a By Terry’s lipstick.

As for projects to come, they are numerous. “We have filed a patent for a refillable pen and another one for nomadic cases,” added Haulet. “Which confirms that we are indeed in line with our vocation of being first and foremost, designers/creators.

Jean-Yves Bourgeois

Portfolio

  • Burberry make-up
  • Kenzoki by Kenzo Parfums
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