Stéphane Tondenier, Alcan

Each day brings its own demonstration, Stéphane Tondenier states, and for all the technologies we are supplying. Indeed, the market requires the possibility of simultaneous launches on several continents. And once the product is launched, permanent flexibility is still needed between various production sites, allowing to optimise the activity on the base of currency rate variations and adjust the production schedule to the demand”. Alcan Packaging Beauty’s worldwide industrial network perfectly addresses these needs, for each segment of the perfumery and cosmetic business and for tubes.

As far as the lipstick business is concerned, we are recording significant sales increases. This dynamic may be explained by our state-of-the-art industrial organisation and our unrivalled global presence, with manufacturing plants in Spain, Mexico, Indonesia and Brazil, all of them being able to produce our standard mechanism according to the same process. Thanks to this competitive advantage we have the possibility to focus on the product’s external parts, and to facilitate production transfers”.

For the last two year, Alcan Packaging Beauty has been extending to other segments, such as perfumery and personal care products, this successful ability to launch the initial production at a multi-regional scale.

Mascaras enjoy the benefits of the same competitive advantage: an important asset concerning a product that remains a best-seller. “We can satisfy consumers’ demands from every part of the world and for our entire range,” explains Stéphane Tondenier. “We are also intensifying investments and the quest for innovation, on this segment, with the aim to help our customers to stand out from the mass

Actually, we are permanently sharing with our customers the various competitive advantages of the regions where we are producing allowing them to choose the best option available,” he adds.